Body Evolution - Model Before and After
made me smile… ;)
This says a lot about people
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It’s finally here, and I am delighted to be able to present you with the fire of LABEL66.
Going on four years of development, it’s taken time and a lot of breaks and roadblocks to get everything that I needed to make LABEL66 what I want it to be. The whole thing has been a personal project of mine, and it also serves as a playground for my work as an art director and allowing me to develop a brand with a passion for the things I love.
We’re kicking this off with a few really cool shirts that are currently in production at the moment that show the essence of the brand. Hoodies, trucker caps, and much more will be on the way and soon we will have an online gallery and shop for you to check out. I’ve been pretty darn busy… when you have so many ideas like I’ve had, it’s hard to get them all organized and sorted out. But it’s a passion I have and I am confident it will show in my designs and what the brand stands for. Because I’m a solo entrepreneur, I’m funding this all with my personal and limited resources… but I know in time and with the right focus, it’ll become what I dream it to be. But, if you happen to be interested in investing and speeding up that dream, be sure to let me know.
The idea of LABEL66 came to me from seeing so many expensive, poorly designed, flaming skull, tribal flammed, Be-dazzled and cheaply made hot rod and motorcycle related garbage out there on the market today. Graphic design that’s half ass; print designs that are rushed out to consumers so fast they are already dated when they hit the shelves; prices jacked up because an idiot reality star wore a trucker cap… just no true passion in the designs and looks of what I’m seeing these days. Nothing timeless. No thanks, bro. Now with my brand, I can bring what I find missing in today’s clothing brands and not only bring something bad-ass, but it’s going to be quality and timeless style wrapped in one. No compromises.
LABEL66 is those with style, attitude, and honestly…. probably love everything that has to do with a motor. It’s for the blue-collar and white-collar guys and girls that love to spend their weekend wrenching on their passion in the garage. Then take it out to the blacktop and drive it like they stole it. They treat their machine like it was intended to be; a beautiful unification of art and functionality. You don’t change your clothes every season because the next cool thing has landed on the shelves… what you wear is as timeless and consistent as your passion for your machines. It is a statement… -MADE FOR THE STREET- just like we are.
I hope you enjoy watching this brand develop and support it if it means the same thing as it does to me. And of course, get a few shirts to cover your back as you hit the road.
Andy, Founder of LABEL66